Website Design

Our approach to designing and developing your website
As a powerful marketing tool, your website should address the needs of your target market, clearly present your brand and look professional. To achieve these web objectives, we can help you with the following steps.

Preparing a strategic web brief
To develop strategies to support your online business objectives for a new or revamped website, we will prepare a strategic web brief clearly defining your:

• Marketing objectives.
• Web objectives.
• Target market and needs.
• Target market pain points.
• Important key words.
• Content requirements.

Branding your website
The branding on your website must be consistent with your corporate identity and set you apart from your competition. We will help you achieve this by:

• Ensuring your web branding and positioning is consistent with your marketing strategy.
• Creating a web design to reflect your corporate identity.
• Ensuring your web design is clean, uncluttered, simple and original.
• Using easy to read fonts, distinctive colours and quality images.
• Ensuring your content is easy to find and user friendly.
• Making page layouts consistent and persuasive.

Creating persuasive navigation
When customers visit your website, it is important they can quickly find their way around your site. We will help you achieve this by:

• Making the navigation easy to use and clear.
• Showing breadth and depth of your services or product information.
• Creating prominent and effective Call to Action links.

Developing content to support your business objectives
Your website is about your business and what you can do for your customers, so we will:

• Develop case studies and gather testimonials.
• Create compelling About Us web content that differentiates you from competitors.
• Identify the web content your customers and prospects value.
• Develop a persuasive and easy to use content structure.

Building your website using a CMS will make it easy to maintain a professional, up-to-date website. You will be able to:

• Access your system anytime, anywhere to make changes.
• Add as many pages as you want.
• Delete content or turn pages on or off.
• Upload and publish images, articles, PDF documents and graphics.
• Add an enquiry form to any page, enabling you to track which pages are triggering users to make an inquiry.
• Add and expand your website as your business grows.
• Create new pages to support marketing efforts such as email newsletters and PR.
• Be in control of your website.