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Product Management order in Homebush
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Product Management

Product Management

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Australia, Homebush
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Description
Macrison's strategic approach to product management is the stage - gate model of process of product management.
Whether you are looking to develop a new product or re-develop a product because of a downturn in its life cycle, the stage/ gate process is a very good process for managing this key function of marketing. This model breaks the development processes into gates. At each gate, a key decision maker or steering committee evaluates the situation before deciding to invest in taking a product to the next gate. This ensures that irrational or emotional decisions don't create an over investment in a product that has no future. Typically the gates in the process are as follows. Note they can be varied depending on the type of product or company implementing this process.
  • Stage 1 - Discovery
  • Stage 2 - Scoping
  • Stage 3 - Business Case
  • Stage 4 - Development
  • Stage 5 - Testing / Validation
  • Stage 6 - Launch

If you want to take your product management to a more disciplined and professional level call us for an assessment of this process on your business.

We also provide new product specific marketing, creative and communications services.

These include:

  • Focus groups
  • Naming
  • Labeling
  • Packaging
  • Point of Sale
  • Public Relations
  • Social Media
  • Launch services
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Product Management
Product Management
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