Employee Communications

The main beef amongst disengaged employees is they feel like they are left in the dark. So the first step to engaging employees is to communicate with them regularly, sharing both good news and being up front about bad news, and not just one-way communication. Employees like to feel they have a voice too. There are many different forms of employee communication methods and here are a few examples of what Blaze Marketing can assist you with, whether a regular program or ad-hoc:

• Internal newsletter
• Email newsflashes
• Employee feedback
• Off-line (field staff) communications
• Change management
• Internal roadshows
• Conferences
• Re-branding
• Announcements
• Motivating and Rewarding Employees

Reward or incentive programs are a great way of saying thank you to staff who work hard and make a positive difference to the organisation. Blaze Marketing can assist you in setting up a program for your company that will help in encouraging employees to strive to do their best. A typical program can involve:

• Design of program collateral (posters, emails, flyers etc)
• Communications schedule
• Sharing in employees' successes
• Organising the rewards
• Annual trip for top performers
• Recruitment and Employee Retention

It's important to attract quality staff to your organisation, and more important to keep them once you've invested in their recruitment. Losing staff, or worse recruiting the wrong staff, can be a massive drain on resources, not only monetary, but time spent in replacing them, extra pressure on existing staff as they cover for those who've left, not to mention the loss of valuable knowledge. It's an area where many companies are suffering. Blaze Marketing is experienced in the often overlooked field of recruitment marketing, where the aim of the marketing strategy is, not to attract customers, but attract the right employees to your business.

Managing Change

There's nothing as constant as change in today's environment. It seems that there's a never-ending stream of company mergers, de-mergers, corporate re-shuffles, all of which takes a toll on employee engagement. Talk to Blaze Marketing about how we can help you keep your employees motivated and focused when their jobs are changing and the company is re-structuring.